Loveland’s 2023 Sweetheart Festival Murals

That’s right, “murals,” as in TWO!

During this, our seventh year, festival organizers requested two murals because they wanted to expand the mural painting event. I planned the larger mural for our usual location at 4th and Lincoln. (Although this venue really really for sure is going away soon!?)

The second mural venue is the east exterior wall of Burk’s Tavern, on the western-most block of downtown Loveland on 4th. It’s a smaller wall and has a fixed mural size. My plan for this space is to feature a pithy love quote along with a portrait of the person who said it. This year’s quote comes from pop culture. More on that in a minute.

If you’ve been following this succession of murals since we first started in 2017, then you know that each year I have selected a well-known, iconic fine art painting. The chosen painting then has the dubious honor of getting parodied with a Valentine’s Day theme. I will admit that I am beginning to run out of universally recognizable paintings to parody. I do have a couple more in the queue.

I am not going to do Washington Crossing the Delaware. So don’t suggest it.


We had great weather this year and a record turnout! This year’s fine art parody mural is based on Norwegian artist Edvard Munch’s painting, entitled, The Scream. Our Loveland version imagines the weird central character as being in love and holding a valentine. I’ve entitled our version, The Squeal.

THE SQUEAL – Painted by Local Residents with Thanks to Edvard Munch, 1873.

The second mural, on Burks’ Tavern wall, will presumably stay up all year. For this mural, I thought it fitting to borrow a quote from everybody’s favorite quotable cult classic – the swashbuckling love story adventure, The Princess Bride.

“Death Cannot Stop True Love. All it Can Do is Delay it for a While” – Westley

Combined, the two murals gave festival-goers a total of 524, nine inch square tiles, to paint over the two day, downtown festival.

This project was designed to bring something fun and free to Loveland’s Sweetheart Festival. Something creative and collaborative. Something that celebrates individuals in community. In a world where nasty forces seem to be working tirelessly to invent new ways to divide us, I think it is crucial that we continue to get to know our neighbors in person. Let’s build more bridges in 2023!

A special shout out to all the volunteers who helped me make this happen: Karen, Joel, Linda, the Mihalys, Cherie, and Mollie!
Thanks to the Trail Life boys for demo-ing, and to the guys who volunteered to prep Burk’s Tavern wall to receive the new mural!

Some favorite tiles. Visit downtown Loveland and explore these murals!